• Challenge

Our client had been offering a great PIM solution but wanted more. They aspired to crush the competition by offering state-of-the-art functionality in their tool.

Our client envisioned it to handle marketing, product and workflow management in one place. They also needed to customize it for certain customers.

But all of this was impossible without upgrading the legacy stack. And it was to be done with geographically-scattered resources.

• Our Solution

We brought our deep tech expertise and solid project management practices to handle this challenge.

First, we determined a new tech stack together with our client. Then we started careful migration making sure the solution wouldn’t lose availability. When the new powerful and agile foundation was created, we started building on it.

According to the client’s specifications, we created several modules to manage product information, digital assets, distribution channels and workflow automation. They could be used separately or all at once:

– PIM (Product Information Management): Centralized and enriched product data, ensuring accuracy and consistency across catalogs, marketplaces, and digital channels.

– DAM (Digital Asset Management): Stored, organized, and transformed images, videos, and documents, supporting automated conversions and multi‑format delivery.

– WM (Workflow Management): Automated approval processes, content creation steps, and cross‑team collaboration.

– CM (Channel Management): Published product and media content to online shops, print systems, marketplaces, and other distribution endpoints.

Together, these modules allowed our client’s customers to streamline content production, reduce manual work, and deliver a unified brand experience across all customer touchpoints.

We also helped our client customize the solution for the selected customers. We studied their requirements, adapted the production cycles and regularly reported to both parties.

• Workflow

The development team operated fully remotely, following Agile methodology with structured sprints and bi-weekly demos to ensure continuous feedback and alignment. Transparent communication and progress tracking were maintained through Jira for task management and Slack for daily collaboration.